The short answer: The best video doorbell Black Friday deals land on 27 November 2026. Video doorbells are consistently among the best-discounted smart home products — with Eufy, Ring, and Arlo all cutting prices by 30–50% in recent years. This guide tells you which doorbells get the biggest discounts, when exactly to buy, and how to avoid fake deals that aren't really deals at all.
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Why Black Friday Is the Best Time to Buy a Video Doorbell
After 20 years in UK security, I've watched smart home technology go from specialist kit to mainstream. And Black Friday has become, without question, the best annual window to buy a video doorbell at a genuinely reduced price.
The reason is straightforward: the run-up to Christmas is when UK households make security purchases. Brands know this. They discount heavily in November to capture that market, and the discounts on video doorbells are consistently some of the deepest in the smart home category.
In Black Friday 2025, we saw:
- Eufy E340 — £85 off at Eufy.com with coupon code, bringing it down to £74.99 from ~£160
- Eufy S330 — £80 off at Eufy.com with code, down to £149 from £229
- Ring Battery Doorbell Plus — down to £79.99 at Amazon from ~£130
- Blink Video Doorbell — half price at £29.99
These are genuine, significant discounts. If you've been searching for video doorbell Black Friday deals, this is the window you've been waiting for.
Black Friday 2026 key dates:
- Early deals: from Monday 23 November
- Black Friday: 27 November 2026
- Cyber Monday: 30 November 2026
- Deals typically run through the week
Black Friday Doorbell UK — Which Brands Discount Most?
Not all doorbells discount equally. Here's what history tells us:
Eufy Black Friday UK — Consistently the Deepest Discounts
Eufy runs its own dedicated Black Friday sale at eufy.com/uk, often with exclusive coupon codes that aren't available anywhere else. In 2025, the discount on the E340 was larger at Eufy's own store than at Amazon or John Lewis.
What to watch:
- Eufy Video Doorbell E340 — historically 30–50% off. The best subscription-free dual camera doorbell gets genuinely affordable at Black Friday. In 2025: £74.99 (normally ~£160).
- Eufy Video Doorbell S330 — premium model with Delivery Guard, discounted significantly in 2025 to £149 from £229.
Where to check: eufy.com/uk (often has exclusive codes), Amazon UK, John Lewis
Ring Doorbell Black Friday — Amazon's Own Brand Deals
Ring is owned by Amazon, which means Ring's biggest discounts happen on Amazon Prime Day and Black Friday — Amazon's two flagship sales events. In 2025, the Ring Battery Doorbell Plus dropped to £79.99.
What to watch:
- Ring Battery Doorbell Plus — regularly discounted 30–40% at Amazon. In 2025: £79.99 (normally ~£130).
- Ring Wired Video Doorbell Pro — premium model, less often discounted but worth watching.
Where to check: Amazon UK exclusively for best Ring deals
Arlo — Moderate Discounts, Best for HomeKit Users
Arlo discounts are typically smaller than Eufy or Ring (10–20%), but the Arlo Essential 2K is worth watching if you want Apple HomeKit support and 180° coverage.
Where to check: Amazon UK, Currys, John Lewis
Google Nest — Smallest Discounts
Google Nest doorbells rarely see significant Black Friday discounts — typically 10–15% off at best. If Nest is your target, Black Friday is worth checking but don't expect the deep cuts you'll see on Eufy or Ring.
Where to check: Google Store UK, John Lewis, Amazon UK
Aqara — Limited UK Retail Presence
The Aqara G400 and G4 are available on Amazon UK but rarely appear in major Black Friday promotions. Watch Amazon UK for any listings.
5 Essential Rules for Black Friday Video Doorbell Shopping
Rule 1 — How to Spot Fake Black Friday Deals
The most important thing you can do. Some "Black Friday deals" are products that were quietly price-increased in October, then "discounted" back to their usual price in November. This is legal in the UK under current pricing rules and extremely common.
Use CamelCamelCamel.com — it tracks Amazon UK price history for every product. Paste the Amazon URL and you'll see a graph of the price over the past 12 months. A genuine deal shows a price that's significantly below the 90-day average. A fake deal shows a price that's barely below, or at, the normal price.
Before clicking buy on any Black Friday video doorbell deal, spend 30 seconds on CamelCamelCamel. It will save you money.
Rule 2 — Know Which Features You Actually Need Before the Sale Starts
Black Friday shopping decisions are made under time pressure and artificial scarcity. The best defence is to know exactly what you want before the sale starts.
Ask yourself:
- Do I want no subscription? → Eufy E340 or S330, Aqara G400/G4
- Am I in the Amazon/Alexa ecosystem? → Ring
- Am I in the Google ecosystem? → Google Nest
- Do I use Apple HomeKit? → Aqara G400 or Arlo 2K
- Do I rent or need battery-only? → Any of the above except Ring Wired Pro
Having the answer before the sale means you're comparing like for like — not getting distracted by a deal on a doorbell that doesn't actually suit you. See our full UK buying guide for the complete comparison.
Rule 3 — Watch for Coupon Codes, Not Just Listed Prices
Eufy in particular runs Black Friday deals through coupon codes rather than straight price reductions. The listed price may look unchanged, but a coupon code at checkout gives you £50–85 off.
How to find them:
- Check eufy.com/uk directly — codes are listed on product pages during the sale
- Check TechRadar, T3, and Which? — they run live Black Friday deal hubs that track coupon codes in real time
- Check Amazon UK product pages — Amazon sometimes applies clip-on coupons directly on the listing
Rule 4 — Don't Forget the Total Cost of Ownership
A Ring doorbell at £79.99 is a great headline price. Add £4.99/month subscription and the 5-year total cost is around £380. A Eufy E340 at £74.99 on Black Friday with zero subscription costs exactly £74.99 over five years.
Always calculate the total cost before comparing deals:
| Doorbell | BF Price (est. 2026) | Subscription | 5-Year Total |
|---|---|---|---|
| Eufy E340 | ~£75–100 | None | ~£75–100 |
| Eufy S330 | ~£120–150 | None | ~£120–150 |
| Ring Battery Plus | ~£80–100 | £4.99/mo | ~£380–400 |
| Ring Wired Pro | ~£160–180 | £4.99/mo | ~£460–480 |
| Google Nest | ~£130–150 | Optional £8/mo | ~£130–630 |
At Black Friday prices, the no-subscription models often represent extraordinary 5-year value.
Rule 5 — Buy from a Retailer with a Good Returns Policy
Black Friday purchases occasionally turn out to be the wrong choice — wrong model, incompatible with your setup, or simply not what you expected. Check the returns policy before buying.
Best UK returns policies for Black Friday:
- John Lewis: 35-day returns on most tech
- Amazon UK: 30-day returns standard, Prime members may get extended holiday returns
- Currys: 21-day returns in-store or online
- Eufy.com: Check current policy on their site
Avoid grey market sellers or unknown Amazon Marketplace sellers for smart home tech — warranty and returns can be complicated.
Where to Find the Best Black Friday Video Doorbell Deals in 2026
Amazon UK — Best for Ring (owned by Amazon), also strong on Eufy. Sign up for price alerts on your target products.
Eufy.com/uk — Best for Eufy. Exclusive coupon codes not available elsewhere. Bookmark and check daily from 23 November.
John Lewis — Reliable for mainstream brands (Ring, Nest, Arlo). Price match guarantee against major retailers. Good returns policy.
Currys — Strong on Ring and Google Nest. Watch for bundle deals (doorbell + chime + accessories).
Argos — Good for Ring, occasionally Eufy. Useful for same-day collection if you want it immediately.
CamelCamelCamel.com — Not a retailer, but an essential tool. Check every deal here before buying.
Should You Wait for Black Friday or Buy Now?
If you need a video doorbell urgently — you've had a parcel stolen, you've moved to a new property, or you've just had a security incident — buy now. A security tool you don't have is worth less than a slightly less discounted one you do have.
If you can wait until late November, the potential savings are real:
- Eufy E340: potentially £60–80 off
- Ring Battery Plus: potentially £30–50 off
- Eufy S330: potentially £60–80 off
On the other hand, popular models do sell out during Black Friday. The Eufy E340 has historically been one of the first to go — stock is finite and the deal period is short. If you see the model you want at a genuinely good price early in the sale, don't wait for Cyber Monday.
My Black Friday Recommendation
Based on historical video doorbell Black Friday deals data and value analysis, here's what I'd target in November 2026:
Best value buy: Eufy Video Doorbell E340 at Black Friday price. In 2025 it dropped to £74.99. At that price, it's the best home security purchase available in the UK — dual cameras, 8GB local storage, colour night vision, zero subscription. Even at £100, it's exceptional value.
Best upgrade buy: Eufy S330 if you want Delivery Guard and radar detection. In 2025 it dropped to £149 — at that price, the active parcel protection is worth the premium. See our full S330 review.
Best Ring deal: Ring Battery Doorbell Plus if you're committed to the Alexa ecosystem. Just budget for the subscription. See our full Ring review.
Don't buy on impulse: A doorbell that doesn't suit your ecosystem, installation situation, or privacy requirements is a bad deal at any price. Read our complete video doorbell guide before Black Friday to know exactly what you want.
Frequently Asked Questions
When is Black Friday 2026 in the UK? Black Friday 2026 falls on 27 November. Early deals typically start from around Monday 23 November, with Cyber Monday on 30 November. Most deals run through the entire week.
Which video doorbells get the best Black Friday discounts? Eufy consistently offers the deepest discounts (30–50% off) through their own website with coupon codes. Ring also offers significant Amazon Black Friday deals (30–40% off) since Ring is owned by Amazon. Google Nest typically offers smaller discounts (10–15%).
Is it worth waiting for Black Friday to buy a video doorbell? If you can wait, yes — the savings can be £60–80 on premium models. But if you need one urgently, buy now. And if you see a genuinely good deal early in the sale, don't hold out for Cyber Monday as popular models sell out.
How do I know if a Black Friday deal is genuine? Check the price history at CamelCamelCamel.com before buying. A genuine deal shows a price significantly below the 90-day average. A fake deal shows a price that was quietly inflated before the sale. Always check before clicking buy.
What is the best video doorbell to buy on Black Friday? The Eufy E340 at Black Friday price — historically around £75–100 — is the best value video doorbell purchase in the UK. No subscription, dual cameras, 8GB local storage, IP65. See our full review for why.
Where should I buy a video doorbell on Black Friday? Eufy at eufy.com/uk for Eufy models (exclusive coupon codes). Amazon UK for Ring. John Lewis for the best returns policy across all brands. Always check CamelCamelCamel before buying anywhere.
⚠️ This article will be updated with live deals as Black Friday 2026 approaches. Bookmark this page and check back from 23 November 2026.
Last updated: June 2026. Historical prices from Black Friday 2025. As an Amazon Associate, we earn from qualifying purchases at no extra cost to you.